About Us

The Multicultural Business Alliance (MBA) was developed in response to the critical needs of marginalized business communities, particularly in low-income cities. Our alliance forges equitable business and economic opportunities for minority-owned, women-owned, veteran-owned, and LGBTQ+ businesses through customized programming, resources, and advocacy. MBA stands apart through our highly tailored approach, providing personalized business strategies and assessments that help leaders and organizations realize their full potential for growth. Serving Los Angeles, San Bernardino, and Riverside Counties, we're committed to fostering diversity, equity, and inclusion while providing practical support through technical assistance, advocacy, and community building.

  • Roberto C. Arnold

    Founder & Chairman

    A distinguished U.S. Army veteran with 16 years of service, Roberto Arnold brings valor and vision to his role as MBA's Founder and Chairman. His military honors, including the Bronze Star W/Valor and Purple Heart, reflect his commitment to excellence and service. Currently pursuing his master's at USC and serving as Co-Chair of Responsible Governance at LA Business Federation, Roberto founded MBA to create equitable opportunities for underserved entrepreneurs. His leadership has transformed MBA into a powerful force for business advocacy across Southern California's marginalized communities.

  • Diana Ordaz-Cherrington

    President

    Born and raised in the Inland Empire, Diana Ordaz-Cherrington leads MBA with a passionate commitment to community empowerment. As founder of Alpha Prime Health Solutions and owner of APHIS Medicare agency, she brings extensive healthcare industry expertise to her role. Currently pursuing her education at University of Cornell with an emphasize on Women’s Entrepreneurship, Diana serves as Advocacy Co-Chair at BizFed and leads MBA's EmpowerHER program, championing women entrepreneurs across Southern California. Her innovative approach to business development has earned recognition including the California Hispanic Chamber of Commerce as Rising Star Empresaria of the Year award 2024.

  • Maddie Wine

    Communications and Brand Strategist

    As owner of Lustre Branding Co., Maddie Wine brings professional branding expertise and creative vision to MBA's leadership team. Her strategic approach to communications helps amplify MBA's message across Southern California, ensuring the organization's voice resonates authentically with its diverse community of entrepreneurs and business leaders. Maddie's expertise in brand development has been instrumental in establishing MBA's strong presence in the business community.

MEET OUR ADVISORY BOARD

Valerie E. Rivas

VP, Business Community Officer

Valerie Rivas is a seasoned financial professional with over 21 years of experience in the industry, including 11 years with Bank of America. In her role as Vice President of Business Community Engagement, Valerie is committed to empowering business owners and entrepreneurs by providing them with financial education, resources, and access to capital options. She partners with organizations across Los Angeles County to deliver tailored solutions that foster entrepreneurship and support business growth. Valerie began her academic journey at Cal Poly Pomona and later earned her Bachelor’s degree and certification in Human Resources from the University of Phoenix. Fluent in Spanish, she proudly embraces her Nicaraguan heritage and actively works to serve in diverse communities throughout Southern California.

In addition to her professional role, Valerie sits on the boards of several nonprofit organizations, including Multicultural Business Alliance, EBPA of Southern California, ONE Inland Empire, and Better Money Habits. She is also a member of the Hispanic Latino Business Council, where she plays a key role in driving initiatives that support Latino business owners. Throughout her career, Valerie has been recognized for her dedication to community service and financial empowerment, receiving awards such as the 2023 VSEDC Public Service Award and 2023 Above and Beyond Award from Bank of America, the state of California Legislature among others.

With a passion for making a lasting impact, Valerie continues to be a vital resource for businesses and organizations in the Los Angeles area, advocating for economic development and inclusive growth.