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About Us

The Multicultural Business Alliance (MBA) was developed in response to the critical needs of marginalized business communities, particularly in low-income cities. Our alliance forges equitable business and economic opportunities for minority-owned, women-owned, veteran-owned, and LGBTQ+ businesses through customized programming, resources, and advocacy. MBA stands apart through our highly tailored approach, providing personalized business strategies and assessments that help leaders and organizations realize their full potential for growth. Serving Los Angeles, San Bernardino, and Riverside Counties, we're committed to fostering diversity, equity, and inclusion while providing practical support through technical assistance, advocacy, and community building.

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    Roberto C. Arnold

    Founder & Chairman

    A distinguished U.S. Army veteran with 16 years of service, Roberto Arnold brings valor and vision to his role as MBA's Founder and Chairman. His military honors, including the Bronze Star W/Valor and Purple Heart, reflect his commitment to excellence and service. Currently pursuing his master's at USC and serving as Co-Chair of Responsible Governance at LA Business Federation, Roberto founded MBA to create equitable opportunities for underserved entrepreneurs. His leadership has transformed MBA into a powerful force for business advocacy across Southern California's marginalized communities.

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    Diana Ordaz-Cherrington

    President

    Born and raised in the Inland Empire, Diana Ordaz-Cherrington leads MBA with a passionate commitment to community empowerment. As founder of Alpha Prime Health Solutions and owner of APHIS Medicare agency, she brings extensive healthcare industry expertise to her role. Currently pursuing her education at University of Cornell with an emphasize on Women’s Entrepreneurship, Diana serves as Advocacy Co-Chair at BizFed and leads MBA's EmpowerHER program, championing women entrepreneurs across Southern California. Her innovative approach to business development has earned recognition including the California Hispanic Chamber of Commerce as Rising Star Empresaria of the Year award 2024.

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    Brenda Quintana

    Quintana-Saragosa Public Affairs

    Brenda Quintana brings over 25 years of experience in government, politics, and public relations across California. She has worked with senior leaders at the federal, state, and local levels and is known for her expertise in grassroots organizing, particularly within the Latino community. As the founder of Quintana-Saragosa Public Affairs, she uses her deep network and strategic insight to create tailored solutions for her clients. Brenda previously served as Senior Advisor to Governor Arnold Schwarzenegger and held key roles in the State Legislature, along with representing major labor organizations including SEIU, UDW, and AFSCME. She has supported campaigns at every level, from presidential to local, and led voter outreach and advocacy efforts. Bilingual in English and Spanish, Brenda continues to serve on multiple boards and has been recognized with several honors for her leadership and impact in business and the community.

MEET OUR ADVISORY BOARD

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Lizbeth Da Broy

US Bank

Assistant Vice President | Business Access Advisor

With over 13 years of diverse banking experience, Lizbeth DaBroy serves as a Business Access Advisor at U.S. Bank, where she is committed to empowering small business owners through personalized financial guidance and strategic support. Her extensive background spans roles as a teller, personal banker, and assistant branch

manager, and branch manager, each contributing to her deep understanding of client needs and her ability to build meaningful, trust-based relationships. In her current role, she focuses on streamlining access to capital and providing comprehensive financial management support to entrepreneurs. Her dedication to fostering economic empowerment is especially evident in her work with underserved communities, where she ensures business owners have access to the tools, resources, and connections needed for long-term success.

Her mission is rooted in community growth and sustainability, achieved through collaboration and strategic partnerships. Liz takes pride in helping businesses thrive—transforming ideas into impact and growth into lasting success.

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Ashley Cole

Ashley is a visionary entrepreneur who helps small businesses and entrepreneurs stand out by transforming ideas into actionable strategies for growth. With a background in psychology and finance from the University of La Verne, she spent a decade as a financial advisor before launching Business Success Services, where she specializes in creative consulting and business buddy support. As a leader serving on the boards of three nonprofits, Ashley is dedicated to fostering strong networks, empowering business owners, and driving lasting success.

Meet the Team

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    Michael Mota

    Vice President of Strategic Origination, Cebron Group | Founder, Mota Trade Management LLC

    Michael Mota is an entrepreneurial finance professional who serves as Vice President of Strategic Origination at Cebron Group and founder of Mota Trade Management LLC, where he provides alternative capital solutions to small businesses through partnerships with leading funding platforms. With extensive experience in banking, capital markets, M&A, and options trading, Michael is passionate about helping minority-owned and underserved businesses access the capital and strategies they need to grow. Currently pursuing his Series 65 license to expand into investment advisory services, Michael is honored to serve as an MBA Ambassador, supporting our mission to foster diversity, equity, and inclusion by bridging the capital gap for multicultural entrepreneurs.

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    Alejandro Garcia

    Alejandro Garcia is a passionate advocate for community empowerment and economic equity with nearly a decade of experience in public service and business development. As a first-generation college graduate and small business founder, he brings both lived experience and strategic insight to helping entrepreneurs access resources, navigate systems, and bring their visions to life. Alejandro is committed to uplifting underrepresented voices and building bridges between communities and opportunity through people-driven change and meaningful collaboration. When not supporting fellow entrepreneurs, he can be found hosting community events, mentoring young leaders, and exploring innovative ways to give back through culture, storytelling, and connection. As an MBA Ambassador, Alejandro supports our mission to foster diversity, equity, and inclusion by leveraging his passion for community empowerment to help multicultural businesses thrive.

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    Edwin E. Rivera-Cortez

    Positive Alliances

    Edwin is a visionary healthcare executive with over two decades of experience advancing health equity and social justice across hospitals, medical groups, health plans, and nonprofit organizations. Currently serving as Chief Development and Communications Officer for Radiant Health Centers, he leads strategic partnerships and fundraising initiatives to expand LGBTQ+ health services throughout Orange County. As Founder and CEO of Positive Alliances LLC, Edwin specializes in building transformative partnerships and high-impact campaigns that drive meaningful change. His extensive leadership experience includes senior roles at Latino Health Access, Western Dental, Molina Health Care, and Health Net of California. Deeply engaged with the Hispanic business community as Co-Chair of the Health and Wellness Committee at the Orange County Hispanic Chamber of Commerce, Edwin brings authentic relationship-building skills enhanced by his Neuro-Linguistic Programming training.

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    Rickie Lee Mota

    Rickie Lee Mota is a multidimensional leader whose career bridges aerospace, entertainment, and community impact. As a Supplier Performance Developer at Ontic, she collaborates with  cross-functional teams to ensure timely delivery and financial performance of complex aerospace systems. With over two decades of experience, her background includes executive roles in FAA-regulated environments, where she led large teams and implemented continuous improvement strategies that earned industry recognition, including Supplier of the Year from Honeywell Aerospace.

    Outside of aerospace, Rickie is a Founder at Rose City Sound, an entertainment and production company known for high-profile events with clients such as the Los Angeles Dodgers, the National Wildlife Federation, and Vans. She was also a producer and co-host of On This Frequency, a podcast focused on vulnerability, identity, and emotional growth—providing a platform for genuine dialogue and collective healing.

    Fluent in Spanish and passionate about mentorship, Rickie’s strength lies in blending operational excellence with cultural storytelling. She holds credentials in Music Business and Communications and has contributed as a speaker and mentor in programs supporting youth, women in aviation, and underserved communities. Whether leading a team or holding space behind a mic, Rickie’s work reflects purpose, resilience, and transformation.

  • Luz Veronica

    Palmera Media

    Luz Veronica is a marketing and public relations strategist and the founder of Palmera Media, a creative agency focused on helping small and emerging businesses increase visibility, strengthen their brand presence, and grow through intentional digital strategy.

    She specializes in translating business goals into clear, actionable marketing systems, guiding clients on what to communicate, how to show up, and how to leverage social media and storytelling as tools for growth.

    Through her work, Luz supports entrepreneurs, particularly within diverse and underserved communities, in building sustainable, visible, and competitive brands.

  • Stephanie Munson

    Moxie Creative Solutions

    Stephanie Munson is a Creative Marketing Specialist & Brand Strategist. She leads Moxie Creative Solutions, a digital marketing agency based in Southern California.

    She helps small businesses build clear, effective marketing that gets them seen and trusted online. Her approach is simple and honest. Just marketing that makes sense.

    Stephanie focuses on helping business owners bridge the gap between word-of-mouth and what shows up when someone searches for them online.